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Virginia
Barbeque Maximizes Franchisee Performance through a Partnership
with Business Advisers International
Richmond,
VA. - Seeking to ensure the long-term success of
franchisees of his already famous Virginia Barbeque (www.virginiabbq.com)
chain of restaurants, Rick Ivey selected Business Advisers
International, BAI (www.AdviCoach.com)
as a partner to provide business coaching and advisory services
to his franchisees, helping them from day one establish the
business foundation essential to grow their businesses. Three
months into the program, revenues are up with improved in-store
traffic and increased catering activity at the Richmond location
confirming BAI’s ability to drive rapid business performance
improvements.
“Within
three months of working with a BAI AdviCoach, I have increased
my total revenues by more than 20% year-over-year,” says
Beau Dabney, Owner of Virginia Barbeque Lakeside in Richmond
along with his wife Betsy. “BAI has helped me to increase
both revenue streams of my business - the catering services increased
quickly and began making money while at the same time my over-the-counter
services improved,” he added.
“Partnering
with Beau, I’ve watched him make dramatic changes to his
time allocation, targeted business development activities and
sales management methods in order to set himself up for success,”
says Eric Bucci, AdviCoach in Richmond and facilitator of BAI’s
first engagement with a Virginia Barbeque franchisee. “Already,
the Dabneys are reaping the rewards of those efforts,” he
added.
“BAI’s
unique AdviCoach® approach, now proven successful
at our Richmond location, will provide our new franchisees the
dedicated coaching and advisory services essential to establishing
a solid business approach and accelerate their growth once they
open their doors to the public,” says Ivey.
“Offering these services to our new franchisees will give
them the resources to achieve their business and lifestyle goals,” he
added.
Known
for their quick service and authentic southern barbeque, Virginia
Barbeque is one of the fastest growing restaurant franchises
in the South. But it’s not a secret of the South’s
any longer, with new franchises opening in Delaware and on the
way in California and Michigan.
BAI’s
AdviCoaches will provide coaching and advisory support for a
five month period, helping Virginia Barbeque’s franchisees
clarify their long term goals, define and implement business
and marketing plans, and optimize the day-to-day business operations
of the restaurant. This support will begin well before
opening, coordinating pre-opening activities while getting an
early start on business planning and sales opportunities, and
then continue through the early months of operation as new franchisees
build brand awareness and a sales pipeline in their local markets.
“We
are impressed with Rick’s vision and dedication to the
success of his franchisees,” says Larry Frank regional
developer of BAI in Virginia. “As a franchisor, Rick
is helping his franchisees get off to a healthier more profitable
start to ensure long-term growth potential. Our AdviCoaches will
continue helping their franchisees to achieve their business
and lifestyle goals through focusing on individual performance
enhancement,” he added.
Representatives
from both Virginia Barbeque and Business Advisers International
will be available to talk about franchise opportunities
and the value of the AdviCoach®Advantage
at the upcoming Central Virginia Franchising and Financing Expo
(www.cvfexpo.com) scheduled for March 1 & 2 at the Greater
Richmond Convention Center.
About Virginia Barbeque
Virginia Barbeque is a quick service restaurant
franchise system headquartered in Fredericksburg, VA, with eleven
restaurant locations open in Virginia and Delaware and 44 new
locations sold in7 states including California, Michigan, North
Carolina, Delaware, Pennsylvania and Maryland. Virginia Barbeque
has been named “Simply the Best” in the Fredericksburg
region in 2004 and “The Best Barbeque in the Region” by
Richmond Magazine in 2005. Many other awards and testimonials
can be found on their home page at www.virginiabbq.com
About Business Advisers International
Business
Advisers International (BAI) is the premier source for business
coaching and advisory services customized for small to midsize
businesses. With its unique “AdviCoach®”
advantage, BAI provides coaching backed by a team of professionals
who can provide Rapid Impact Solutions to its clients. BAI
was recently ranked in the Top 100 new franchises by Franchise
Market Magazine and in the Franchise 500 by Entrepreneur Magazine. In
April 2007, Entrepreneur Magazine listed BAI as one of the
top 50 new franchises to recently open.
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