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KidzArt
Announces International Expansion to China
US
Art Education Franchise Organization Brings Right Brain
Thinking to Children in Asian Marketplace
(New
Braunfels, TX, February 11, 2008)– KidzArt,
a children’s art education franchise company, today
announced the sale of its first international and sole
regional developer in Shanghai, China. Drawing on
an increase in demand for children’s creative educational
services in Asia, Mr. Jacky Tan has purchased exclusive
rights to open a minimum of 10 KidzArt locations in China,
starting in Shanghai and continuing throughout other regions
of the country. The first location has a targeted
opening date of April 2008. Lorne Barnes will serve
as chief operating officer.
“It’s
wonderful to witness the expansion of KidzArt into the largest
growing market in the world. China is now poised to
embrace educational programs like KidzArt which focus on
igniting the imagination and developing the innovators of
tomorrow,” says KidzArt CEO, Shell Herman. “We’re
thrilled to be the first art education franchise in China
and appreciate being recognized as the highest quality brand
available. We are inspired by Jacky Tan’s dedication
to bringing this concept to his country and could not have
asked for a better business partner.”
KidzArt
is only the third US children’s education brand to
enter China behind Gymboree and FasTracKids who both now
serve thousands of customers throughout that region.
KidzArt
Shanghai partner Jacky Tan currently owns and operates a
successful ESL enrichment program in Shanghai that has grown
to serve over 7,000 students in just six years. In
his pursuit of enhancing right-brain thinking and creativity
in Chinese children, Tan evaluated all of the leading art
education franchises throughout the US before choosing to
invest in KidzArt.
“In
addition to being well organized and professional, KidzArt
was open and honest about their curriculum, philosophy and
how they strive to develop strong life skills, such as problem
solving, in their students,”
says Tan. “Ultimately, we chose KidzArt because of
their outstanding reputation, quality offerings and trustworthiness.”
KidzArt
will be serving the Chinese market by catering to a new generation
of parents who are looking to expand their children’s
education beyond core subjects. To date, Chinese art
education has focused on technical skills and copying with
little personal expression.
The Chinese government is now advocating the development of its
children’s social and creative skills in preparation for
a global economy favoring a workforce of “right brain” thinkers.
“Our
new area development partners will build KidzArt brand strength
in Shanghai and then advance our growth throughout the entire
country,” says Joel Lazarovitz, international franchise
development for KidzArt
Through
KidzArt’s international expansion and new cultural
exchange, the organization will leverage the partnership
to enhance its curriculum to make it attractive to other
countries and cultures around the world.
“Our
Shanghai outlet will be a children’s art education
model for all of Asia and it will set the standard for what
KidzArt strives to become throughout the world,” says
Herman.
About
KidzArt
Founded
in 1998, KidzArt is designed to let kids and seniors of all
ages explore their inner artistic potential in a safe, structured,
non-competitive environment. KidzArt recently ranked
in Entrepreneur magazine’s
Top New 50 Franchises for 2007 and was ranked the Top Children’s
Art Franchise
for 2006. In addition, KidzArt was named a “World-Class
Franchise” by the Franchise Research Institute for
2006 and 2007.
Franchising since July 2002, KidzArt has franchised units nationwide
and growing. To find out more about KidzArt visit www.kidzart.com or
call 800-379-8302
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